Analysis of Investment Behaviour during Recovery Phase among Youth Investors of Indian Stock Market

Abstract

The world has seen the worst recession of the century. As per a study (2010), youth from the age group of 25–35 years is the second highest earning population of India. High disposable income and less family responsibility make the youth segment a careless investor. The study is an attempt to investigate the behavioural aspect of Indian youth investors during recovery phase of Indian stock market. The study investigates the impact of demographics on sources of information collection. The article explores the portfolio of investors during recession and recovery phase and tries to find the difference between the two. Based on the behavioural aspect youth investors are divided into groups (clusters), which may help the companies/financial institutions to strategize themselves for attracting prospective investors in company shares and decide the mode of communication for them.