This essay reflects on the burgeoning literature by marketing scholars in addressing various aspects of global disasters, from both natural and man-made causes. Marketing scholarship into elements of disaster management may be an example of a phenomenon in the “macro cross” posited by Peterson (2016). Disaster events are numerous and striking, with most comprising some element of consumption, hence, marketers might be well-poised to contribute to preparedness and recovery.
ArndtJamieSolomonSheldonKasserTimSheldonKennon M. (2004a), “The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior” Journal of Consumer Psychology, 14 (3), 198–212.
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ArndtJamieSolomonSheldonKasserTimSheldonKennon M. (2004b), “The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior” Journal of Consumer Psychology, 14 (3), 225–29.
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BakerStacey Menzel (2009), “Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective” Journal of Public Policy & Marketing, 28 (1), 114–23.
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BakerStacey MenzelHillRonald Paul (2013), “A Community Psychology of Object Meanings: Identity Negotiation During Disaster Recovery” Journal of Consumer Psychology, 23 (3), 275–87.
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BakerStacey MenzelHillRonald PaulBakerCourtney NationsMittelstaedtJohn D. (2015), “Improvisational Provisioning in Disaster: The Mechanisms and Meaning of Ad Hoc Marketing Exchange Systems in Community” Journal of Macromarketing, 35 (3), 334–52.
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BakerStacey MenzelHuntDavid M.RittenburgTerri L. (2007), “Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming” Journal of Public Policy & Marketing, 26 (1), 6–19.
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FinnelStephanieIIAmericus ReedAquinoKarl (2011), “Promoting Multiple Policies to the Public: The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid” Journal of Public Policy & Marketing, 30 (2), 246–63.
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GoldmannEmilyGaleaSandro (2014), “Mental Health Consequences of Disasters” Annual Review of Public Health, 35 (2014), 169–83.
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GuionDeirdre T.ScammonDebra L.BordersAberdeen Leila (2007), “Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina” Journal of Public Policy & Marketing, 26 (1), 20–32.
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HambyAnnePierceMeghanBrinbergDavid (2017), “Solving Complex Problems: Enduring Solutions through Social Entrepreneurship, Community Action, and Social Marketing” Journal of Macromarketing, 37 (4), 369–80.
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KleinJill G.HuangLaura (2007), “After All is Lost: Meeting the Material Needs of Adolescent Disaster Survivors” Journal of Public Policy & Marketing, 26 (1), 54–59.
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KulishNicholasSporsKelly K. (2003), “Bracing for a Terror Attack: First, Pick Up the Duct Tape” The Wall Street Journal, February 11.
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LeonardHillary A.ScammonDebra L. (2007), “No Pet Left Behind: Accommodating Pets in Emergency Planning” Journal of Public Policy & Marketing, 26 (1), 49–53.
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LiuJia (Elke)SmeestersDirk (2010), “Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences” Journal of Marketing Research, 47 (April), 251–62.
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MaheswaranDurairajAgrawalNidhi (2004), “Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior” Journal of Consumer Psychology, 14 (3), 213–18.
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ManfredoMark R.ShultzClifford J.II (2007), “Risk, Trade, Recovery, and the Consideration of Real Options: The Imperative Coordination of Policy, Marketing, and Finance in the Wake of Catastrophe” Journal of Public Policy & Marketing, 26 (1), 33–48.
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MittelmanRobertDowDouglas (2018), “Biases in Charitable Giving to International Humanitarian Aid: The Role of Psychic Distance” Journal of Macromarketing, 38 (4), 383–99.
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OkazakiShintaroBenavent-ClimentAmadeoNavarroAngelesHenselerJörg (2015), “Responses When the Earth Trembles: The Impact of Community Awareness Campaigns on Protective Beahvior” Journal of Public Policy & Marketing, 34 (1), 4–18.
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OzanneLucie K.OzanneJulie L.PhippsMarcus (2018), “Tactical Moments of Creative Destruction for Affordable Housing” Journal of Macromarketing, 38 (2), 139–53.
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PetersonMark (2016), “Think Macro!” Journal of Macromarketing, 36 (2), 124–25.
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RindfleischAricBurroughsJames E. (2004), “Terrifying Thoughts, Terrible Materialism?: Contemplations on a Terror Management Account of Materialism and Consumer Behavior,” Journal of Consumer Psychology, 14 (3), 219–24.
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SaatciogluBigeCorusCanan (2014), “Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished” Journal of Macromarketing, 34 (2), 122–32.
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ShultzClifford J. II (2005), “Some Macromarketing Thoughts on Recent Natural and Human-Induced Disasters” Journal of Macromarketing, 25 (1), 3–4.
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WangJeff JianfengTianQian (2014), “Consumer Vulnerability and Marketplace Exclusion: A Case of Rural Migrants and Financial Services in China” Journal of Macromarketing, 34 (1), 45–56.
