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Articles (45)

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1-10 of 45 results for market category evolution

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Select article: The Complexities of New Venture Legitimacy

Open access

Review article

First published 2020-4

The Complexities of New Venture Legitimacy

Greg Fisher

Organization Theory

Select article: The Effect of Marketing Breadth and Competitive Spread on Category Growth

Open access

Research article

First published 2022-02

The Effect of Marketing Breadth and Competitive Spread on Category Growth

Yi Xiang, David Soberman, Hubert Gatignon

Production and Operations Management

Select article: How New Market Categories Emerge: Temporal Dynamics of Legitimacy,Identity,and Entrepreneurship in Satellite Radio,1990–2005

Retricted access

Research article

First published 2010-9

How New Market Categories Emerge: Temporal Dynamics of Legitimacy,Identity,and Entrepreneurship in Satellite Radio,1990–2005

Chad Navis, Mary Ann Glynn

Administrative Science Quarterly

Select article: How market conditions affect new ventures’ propensity to engage in category spanning

Open access

Research article

First published 2024-8

How market conditions affect new ventures’ propensity to engage in category spanning

Jan Goldenstein, Michael Hunoldt, Simon Oertel

Strategic Organization

Select article: The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Retricted access

Research article

First published 2000-2

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker

Journal of Marketing Research

Select article: The grey zone and labour market dynamics in Germany

Retricted access

Research article

First published 2018-8

The grey zone and labour market dynamics in Germany

Olivier Giraud, Arnaud Lechevalier

Transfer: European Review of Labour and Research

Select article: Sociocognitive Dynamics in a Product Market

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Research article

First published 1999-10

Sociocognitive Dynamics in a Product Market

José Antonio Rosa, Joseph F. Porac, Jelena Runser-Spanjol [...]

Journal of Marketing

Select article: From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category

Open access

Research article

First published 2025-6

From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category

Pierre-Yann Dolbec

Journal of Marketing Research

Select article: The Determinants of Store Brand Market Share - A Temporal and Cross-Sectional Analysis

Retricted access

Research article

First published 2009

The Determinants of Store Brand Market Share - A Temporal and Cross-Sectional Analysis

Natalia Rubio, María Jesús Yagüe

International Journal of Market Research

Select article: Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?

Retricted access

Research article

First published 2008-4

Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?

Sony Ta, Dominick L. Frosch

Journal of Public Policy & Marketing

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