You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (7)

Journals (0)

1-7 of 7 results for livestream shopping

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: “When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

Open access

Research article

First published 2025

“When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

Shuaishuai Wang

New Media & Society

Select article: Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Open access

Research article

First published 2025-12

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Select article: Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

Open access

Research article

First published 2025-4

Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce

Yiwei Zhao, Wonjun Chung

Sage Open

Select article: Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Open access

Research article

First published 2025-7

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Select article: Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Retricted access

Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

1
10 / page

Article type

Publication date

Subjects

Access