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Articles (55)

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Select article: The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Retricted access

Research article

First published 2020-6

The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Asiya Chaudhary, Shabir Ahmad Hurrah, Shafat Maqbool

Metamorphosis: A Journal of Management Research

Select article: The Evolution of Loyalty Intentions

Retricted access

Research article

First published 2006-4

The Evolution of Loyalty Intentions

Michael D. Johnson, Andreas Herrmann, Frank Huber

Journal of Marketing

Select article: Self-Service Technology Service Quality: Building Loyalty and Intention Through Technology Trust in Pakistani Service Sector

Open access

Research article

First published 2020-4

Self-Service Technology Service Quality: Building Loyalty and Intention Through Technology Trust in Pakistani Service Sector

Masood Ul Hassan, Muhammad Shahid Iqbal, Ume Habibah

Sage Open

Select article: Segmentation of Bank Customers by Loyalty and Switching Intentions

Free access

Research article

First published 2014-10

Segmentation of Bank Customers by Loyalty and Switching Intentions

Gurjeet Kaur, R D Sharma, Neha Mahajan

Vikalpa: The Journal for Decision Makers

Select article: Casino Customers’ Intention to Join a Loyalty Rewards Program

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

Select article: Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

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Research article

First published 2017-6

Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

Ruhee Singh, Sweta Srivastava Malla

Global Business Review

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Loyalty,Voice,and Intent to Exit a Union Firm: A Conceptual and Empirical Analysis

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Research article

First published 1997-10

Loyalty,Voice,and Intent to Exit a Union Firm: A Conceptual and Empirical Analysis

Karen E. Boroff, David Lewin

ILR Review

Select article: Destination loyalty: Effects of wine tourists’ experiences,memories,and satisfaction on intentions

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Research article

First published 2013-1

Destination loyalty: Effects of wine tourists’ experiences,memories,and satisfaction on intentions

Donna L Quadri-Felitti, Ann Marie Fiore

Tourism and Hospitality Research

Select article: Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

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Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

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