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Retricted access

Research article

First published 2023-11

Preparing for the New Era of Artificial Intelligence: My Experience of Teaching “Artificial Intelligence in Advertising”

Jing Yang

Journal of Advertising Education

Open access

Research article

First published 2025

A Silver Bullet or Poison Pill? The Trivago’s Innovative Advertisement Enhanced by Artificial Intelligence

Xinzhuo Fan, Po-Ju Chen

Journal of Hospitality & Tourism Cases: An International Case Journal

Free access

Research article

First published 2024-5

AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization With Artificial Intelligence and Chat Generative Pre-trained Transformer

Robin Spring, Shanshan Lou

Journal of Advertising Education

Open access

Research article

First published 2024-9

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Caroline Wortel, Ini Vanwesenbeeck, Frédéric Tomas

Emerging Media

Open access

Review article

First published 2023-10

Artificial Intelligence in Advertising: Advancements,Challenges,and Ethical Considerations in Targeting,Personalization,Content Creation,and Ad Optimization

Biao Gao, Yiming Wang, Huiqin Xie [...]

Sage Open

Retricted access

Review article

First published 2024

Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025-11

Transformation of the Advertising Industry: Big Data and AI Make a Case for a Revised Advertising Curriculum

Pooja Iyer, Laura F. Bright

Journal of Advertising Education

Retricted access

Research article

First published 2022-2

An investigation of skill requirements in artificial intelligence and machine learning job advertisements

Amit Verma, Kamal Lamsal, Payal Verma

Industry and Higher Education

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Research article

First published 2024-6

Speaking,but having no voice. Negotiating agency in advertisements for intelligent personal assistants

Miriam Lind, Sascha Dickel

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2025-5

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education

Robin Spring, Shanshan Lou

Journal of Advertising Education

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