Sage Journals: Discover world-class research

Abstract

The 27th annual Teaching Pre-Conference, organized by the Advertising Division of the Association for Education in Journalism and Mass Communication, focused on how artificial intelligence (AI) is being integrated with timeless advertising principles in practice. Ten distinguished speakers from leading advertising agencies, media outlets, and universities discussed the use of AI tools in various areas, including creative content generation, media planning, interface design, and research. They also shared practical strategies for incorporating generative AI into the classroom. The four key trends that emerged from the panel presentations are discussed.

Keywords

digital advertising teaching creativity generative artificial intelligence ChatGPT computational advertising

Get full access to this article

View all access options for this article.

References

Dell’Acqua

McFowland III

Mollick

E. R.

Lifshitz-Assaf

Kellogg

Rajendran

Krayer

Candelon

Lakhani

K. R.

(2023). Navigating the jagged technological frontier: Field experimental evidence of the effects of AI on knowledge worker productivity and quality. In Harvard Business School Technology & Operations Management Working Paper, pp. 24–113.

DiPlacido

(2024). The Toys “R” Us AI-generated ad controversy explained. Forbes. Available at: https://www.forbes.com/sites/danidiplacido/2024/06/26/the-toys-r-us-ai-generated-ad-controversy-explained/

Epley

Waytz

Cacioppo

J. T.

(2007). On seeing human: A three-factor theory of anthropomorphism. Psychological Review, 114(4), 864–886.

Fletcher

Nielsen

(2024). What does the public in six countries think about generative AI in news? Reuters Institute. Available at: https://reutersinstitute.politics.ox.ac.uk/what-does-public-six-countries-think-generative-ai-news

Fung

Duffy

(2024). Google loses antitrust lawsuit to DOJ. CNN. Available at: https://www.cnn.com/2024/08/05/business/google-loses-antitrust-lawsuit-doj/index.html

Leppert

Matsa

K. E.

(2024). More Americans regularly get news on TikTok, especially young adults. Pew Research Center. Available at: https://www.pewresearch.org/short-reads/2024/09/17/more-americans-regularly-get-news-on-tiktok-especially-young-adults/

Maguire

(2022). New research: Understanding consumer behaviors during TV commercial breaks. Sharethrough. Available at: https://www.sharethrough.com/blog/new-research-understanding-consumer-behaviors-during-tv-commercial-breaks

Mori

(1970). Bukimi no tani (The uncanny valley). Energy, 7(4), 33–35.

Palmer

(2023). Humanity has reached 1GE. Shelly Palmer. Available at: https://shellypalmer.com/2023/11/humanity-has-reached-1-ge/

10.

Walker

(2021). U.S. newsroom employment has fallen 26% since 2008. Pew Research Center. Available at: https://www.pewresearch.org/short-reads/2021/07/13/u-s-newsroom-employment-has-fallen-26-since-2008/

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education

Abstract

Keywords

Get full access to this article

References