AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education

Abstract

The 27th annual Teaching Pre-Conference, organized by the Advertising Division of the Association for Education in Journalism and Mass Communication, focused on how artificial intelligence (AI) is being integrated with timeless advertising principles in practice. Ten distinguished speakers from leading advertising agencies, media outlets, and universities discussed the use of AI tools in various areas, including creative content generation, media planning, interface design, and research. They also shared practical strategies for incorporating generative AI into the classroom. The four key trends that emerged from the panel presentations are discussed.

Keywords

digital advertising teaching creativity generative artificial intelligence ChatGPT computational advertising

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