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Articles (38)

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1-10 of 38 results for hotel brand value

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Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Retricted access

Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Select article: Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Open access

Research article

First published 2025-1

Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Arnold Japutra, Sandra Maria Correia Loureiro, Sebastian Molinillo [...]

Tourism and Hospitality Research

Select article: The Role of Brand Affiliation in Hotel Market Value

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Research article

First published 2006-08

The Role of Brand Affiliation in Hotel Market Value

John W. O’Neill, Qu Xiao

Cornell Hospitality Quarterly

Select article: Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Open access

Research article

First published 2026

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Agata Leszkiewicz, Sarang Sunder, V Kumar [...]

Production and Operations Management

Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Hotel Brand Strategy

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Research article

First published 2010-2

Hotel Brand Strategy

John W. O'Neill, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Social justice or social stigma? Hotel customers’ perception on branded hotel used as quarantine facility

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Research article

First published 2024-6

Social justice or social stigma? Hotel customers’ perception on branded hotel used as quarantine facility

Fu Chieh Hsu, Elizabeth Agyeiwaah, Jing Liu [...]

Journal of Hospitality & Tourism Research

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: The effect of employee based brand equity on customer experience in multinational chain hotels

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

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