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Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2015-10

Segmentation of Green Product Buyers Based on Their Personal Values and Consumption Values

Seda Yildirim, Burcu Candan

Environmental Values

Open access

Research article

First published 2024-10

A Winning Green Profile to Stay Ahead? Companies’ Green Value Chain Profiles Based on Competitive Advantage Attainment

Jeen Wei Ong, Gerald Guan Gan Goh, WeiLee Lim [...]

Sage Open

Open access

Research article

First published 2021-10

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Mei Han, Bilin Xu

Sage Open

Free access

Research article

First published 2024-3

Green Human Resource Management and Green Culture: An Integrative Sustainable Competing Values Framework and Future Research Directions

Sudhanshu Maheshwari, Ashneet Kaur, Douglas W. S. Renwick

Organization & Environment

Retricted access

Research article

First published 2021-3

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Retricted access

Research article

First published 2025

The Mediating Role of Green Advertising in Linking Personal Values and Ethical Self-identity to Green Purchase Intention

Muhammad Rafiq, Li Xinru

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025

Bridging the Green Gap: Mediating Effects of Environmental Habits and Values on Consumer Behaviour

Vishal Kumar Laheri

Global Business Review

Retricted access

Research article

First published 2021-8

Green Purchasing by Wine Retailers: Roles of Individual Values,Competences and Organizational Culture

Mark A. Bonn, Yongsung Chun, Joanne Jung-Eun Yoo [...]

Cornell Hospitality Quarterly

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