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Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2020-4

The demographic impact of consumer green purchase intention toward Green Hotel Selection in China

Lei Wang, Philip PW Wong, Elangkovan A Narayanan

Tourism and Hospitality Research

Open access

Research article

First published 2025-4

Green Innovation Practices and Guests’ Return Intention: Mediating Roles of Green Image,Guest’s Positive Mood and Satisfaction

Mai Ngoc Khuong, Nguyen Thi Minh Phuong, Tong Nguyen Hoang Phuong

Sage Open

Retricted access

Research article

First published 2019-6

Do green awards and certifications matter? Consumers’ perceptions,green behavioral intentions,and economic implications for the hotel industry: A Sri Lankan perspective

Ki-Hoon Lee, Minwoo Lee, Nuwan Gunarathne

Tourism Economics

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Open access

Research article

First published 2025-7

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

Retricted access

Research article

First published 2025-12

Behavioral Intention of Consumers for Green Marketing in India: The Mediating Role of Consumer Environmental Attitude

Kajul Bharti, Richa Agarwal, Akshay Kumar Satsangi

Jindal Management Journal

Open access

Research article

First published 2024-7

Study on the Impact of Awe on Consumers’ Green Purchasing Intention

Dalin Li, Bonian Deba Julie

Sage Open

Retricted access

Research article

First published 2026

Determinants of Green Sports Product Purchase Intention Among Athletes in Türkiye

Övünç Erdeveciler, Halil Erdem Akoğlu, Semiyha Tuncel [...]

Global Business Review

Retricted access

Research article

First published 2021-1

Tourists’ perceptions of green building design and their intention of staying in green hotel

Huiying (Cynthia) Hou, Hao Wu

Tourism and Hospitality Research

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