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Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Retricted access

Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Open access

Research article

First published 2025-7

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

Retricted access

Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Open access

Research article

First published 2025-9

How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Tripta Khurana, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

Retricted access

Research article

First published 2012-1

Does Green Fashion Retailing Make Consumers More Eco-friendly?

Namhee Lee, Yun Jung Choi, Chorong Youn [...]

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2018-4

Hotel guests’ perception of best green practices: A content analysis of online reviews

Sungpo Yi, Xu Li, Tun-Min (Catherine) Jai

Tourism and Hospitality Research

Retricted access

Research article

First published 2024

Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Apostolos Giovanis

American Behavioral Scientist

Retricted access

Research article

First published 2008-11

Virtual Nature Experiences as Emotional Benefits in Green Product Consumption

Patrick Hartmann, Vanessa Apaolaza-Ibáñez

Environment and Behavior

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