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Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Retricted access

Research article

First published 2013-5

The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection

Meagan Wheeler, Anne Sharp, Magda Nenycz-Thiel

Australasian Marketing Journal

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Retricted access

Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

Free access

Research article

First published 2024-2

A Bibliometric Analysis of Green Branding Research from 2000 to 2019

Utkal Khandelwal, Vikas Tripathi, Ashish Gupta

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2012-3

Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

A.N. Sarkar

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2014-9

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

Journal of Marketing

Open access

Research article

First published 2025

The Role of First-Mover Advantages in Sustainability: Conceptualizing the Sustainability Transformations of Green and Conventional Brands

Florian Platzek, Anna-Karina Schmitz, Annika Hagen

Business & Society

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