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1-10 of 741 results for endorsement theories

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Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Retricted access

Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: Women’s participation in entrepreneurial and political leadership: The importance of culturally endorsed implicit leadership theories

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Research article

First published 2015-2

Women’s participation in entrepreneurial and political leadership: The importance of culturally endorsed implicit leadership theories

Amanda Bullough, Mary Sully de Luque

Leadership

Select article: News media literacy and conspiracy theory endorsement

Free access

Research article

First published 2017

News media literacy and conspiracy theory endorsement

Stephanie Craft, Seth Ashley, Adam Maksl

Communication and the Public

Select article: Subordination to Women,Anger,and Endorsement of Violence Against Women: A Test of General Strain Theory

Retricted access

Research article

First published 2025-7

Subordination to Women,Anger,and Endorsement of Violence Against Women: A Test of General Strain Theory

Maria N. Scaptura, Kaitlin M. Boyle, Kimberly B. Rogers

Feminist Criminology

Select article: Does Self-Love or Self-Hate Predict Conspiracy Beliefs? Narcissism,Self-Esteem,and the Endorsement of Conspiracy Theories

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Research article

First published 2016-3

Does Self-Love or Self-Hate Predict Conspiracy Beliefs? Narcissism,Self-Esteem,and the Endorsement of Conspiracy Theories

Aleksandra Cichocka, Marta Marchlewska, Agnieszka Golec de Zavala

Social Psychological and Personality Science

Select article: Who Might Support a Tyrant? An Exploration of Links Between Adolescent Family Conflict and Endorsement of Tyrannical Implicit Leadership Theories

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Research article

First published 2020-11

Who Might Support a Tyrant? An Exploration of Links Between Adolescent Family Conflict and Endorsement of Tyrannical Implicit Leadership Theories

Dayna O. H. Walker, Rebecca J. Reichard, Ronald E. Riggio [...]

Journal of Leadership & Organizational Studies

Select article: Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

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Research article

First published 2026

Competent Singles and Warm Teams: The Congruence Effect of Endorser Type and Advertising Appeal in Sport Advertising Communication

Shengru Ren, Sheng Bi

Communication & Sport

Select article: The Effect of Endorsers’ Sports Results on Their Sponsors’ Performance: The Shark Fin Effect

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Research article

First published 2024-8

The Effect of Endorsers’ Sports Results on Their Sponsors’ Performance: The Shark Fin Effect

Juan Luis Nicolau, María Jesús Santa María

International Journal of Sport Finance

Select article: How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

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Research article

First published 2024-11

How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Lin Zhang, Da Shi, Zixuan Huang [...]

Journal of Hospitality & Tourism Research

Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

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