Search results: Sage Journals

Open accessResearch articleFirst published May, 2024

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

Open accessResearch articleFirst published September, 2022

Branding Kidfluencers: Regulating Content and Advertising on YouTube

Gavin Feller, Benjamin Burroughs

Television & New Media

Restricted accessResearch articleFirst published June, 2019

Is audience engagement worth the buzz? The value of audience engagement,comment reading,and content for online news brands

Isabelle Krebs, Juliane A Lischka

Journalism

Restricted accessResearch articleFirst published November, 2024

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Free accessResearch articleFirst published January, 2024

Growth Communication Strategies in the Digital Age

Patricia Coll-Rubio, Josep Maria Carbonell

American Behavioral Scientist

Open accessResearch articleFirst published July, 2019

Pursuing “Generation Snowflake”: Mr. Robot and the USA Network’s Mission for Millennials

Anthony N. Smith

Television & New Media

Restricted accessResearch articleFirst published November, 2015

Selling (Digital) Millennials

Michael Serazio

Television & New Media

Restricted accessResearch articleFirst published November, 2013

Middle years students’ experience with new media

Paul D Chandler

Australian Journal of Education

Restricted accessResearch articleFirst published July, 2026

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye, Michel Wedel, Rik Pieters

Journal of Marketing

Restricted accessResearch articleFirst published 2025

Meta-synthesis of Influencer Marketing Research: Opportunities for Companies and Institutions

Seyyed Mohammadhossein Alipour, Mohammad Ghaffari, Hamid Zare

Global Business Review

Open accessResearch articleFirst published May, 2024

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Michiel Van Crombrugge, Els Breugelmans, Florian Breiner [...]

Journal of Marketing

Open accessResearch articleFirst published September, 2022

Branding Kidfluencers: Regulating Content and Advertising on YouTube

Gavin Feller, Benjamin Burroughs

Television & New Media

Restricted accessResearch articleFirst published June, 2019

Is audience engagement worth the buzz? The value of audience engagement,comment reading,and content for online news brands

Isabelle Krebs, Juliane A Lischka

Journalism

Restricted accessResearch articleFirst published November, 2024

To Be or Not To Be (an Ad): Advertising Students’ Understanding of Instagram In-Feed Native Advertising

Anan Wan

Journal of Advertising Education

Free accessResearch articleFirst published January, 2024

Growth Communication Strategies in the Digital Age

Patricia Coll-Rubio, Josep Maria Carbonell

American Behavioral Scientist

Open accessResearch articleFirst published July, 2019

Pursuing “Generation Snowflake”: Mr. Robot and the USA Network’s Mission for Millennials

Anthony N. Smith

Television & New Media

Restricted accessResearch articleFirst published November, 2015

Selling (Digital) Millennials

Michael Serazio

Television & New Media

Restricted accessResearch articleFirst published November, 2013

Middle years students’ experience with new media

Paul D Chandler

Australian Journal of Education

Restricted accessResearch articleFirst published July, 2026

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye, Michel Wedel, Rik Pieters

Journal of Marketing

Restricted accessResearch articleFirst published 2025

Meta-synthesis of Influencer Marketing Research: Opportunities for Companies and Institutions

Seyyed Mohammadhossein Alipour, Mohammad Ghaffari, Hamid Zare

Global Business Review