Sage Journals: Discover world-class research

Retricted access

Research article

First published 2001-7

Building and Maintaining Genuine Brands in the World of Medicine

Duane Knapp

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2019-3

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Chandan A. Chavadi, Sindhu R. Menon, Monika Sirothiya

Vision: The Journal of Business Perspective

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Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Free access

Research article

First published 2018-11

Ethics of ambivalence in corporate branding

Philipp Wegerer, Iain Munro

Organization

Retricted access

Research article

First published 2023-3

The partisan consequences of liberation mentality: Ruling party support in Zimbabwe across space and time

Paul Friesen

Party Politics

Open access

Research article

First published 2024-12

Meaningful choice: Existential consumer theory

Thomas Boysen Anker

Marketing Theory

Retricted access

Research article

First published 2014-11

Drivers of Customer Relationships in Quick-Service Restaurants

Krist R. Swimberghe, Barbara Ross Wooldridge

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2016

Combating Counterfeit Products: Anti-counterfeiting Technology and Law Enforcement

Shiqing Yao, Kaijie Zhu, Ruina Yang

Production and Operations Management

Search results

Building and Maintaining Genuine Brands in the World of Medicine

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Ethics of ambivalence in corporate branding

The partisan consequences of liberation mentality: Ruling party support in Zimbabwe across space and time

Meaningful choice: Existential consumer theory

Drivers of Customer Relationships in Quick-Service Restaurants

Popular video cartoons and associated branded toys in teaching English to very young learners: A case study

Combating Counterfeit Products: Anti-counterfeiting Technology and Law Enforcement