In autocratic-leaning countries, the level of genuine public support for ruling parties and reasons driving it are often unclear. While such parties often rely on violence, electoral manipulation, and corruption to help maintain power, maintaining legitimate popularity is the ideal. Parties that emerged from national liberation struggles and other extraordinary events are thought to have developed strong branding and organizational structures. This paper tests the determinants of ruling party identification among Zimbabweans through seven geo-coded rounds of Afrobarometer data. First, genuine ruling party support is estimated to be exaggerated in public opinion surveys, but not insignificant. The ruling party’s base of support is centered in rural areas that experienced the greatest concentration of guerrilla activity during the liberation war. Respondents from the liberation generation are also more likely to support the ruling party, and view the party as tied to nationalism. The liberation war generated and solidified ruling party stronghold areas through democratic advantages such as nationalistic branding and robust party organization structures as well as autocratic tools such as the capture of traditional leaders, politicization of the military, and the use of violence against dissidents.
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