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Open access

Research article

First published 2026-5-20

Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

Felix Ruf, Matthias Handrich

International Journal of Market Research

Retricted access

Research article

First published 2021-04-12

Marketing customer response scoring model based on machine learning data analysis

Tang Yan, Li Pengfei

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2013-5

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

Ali Bakhtiari, B.P.S. Murthi, Erin Steffes

Journal of Interactive Marketing

Open access

Research article

First published 2024-5

Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Steffen Müller, Roger Seiler, Melanie Völkle

International Journal of Market Research

Retricted access

Research article

First published 2025-5

Propensity Score Analysis of RSA 911 Supported and Customized Employment Outcomes

Audrey Juhasz, Tim Riesen

Journal of Vocational Rehabilitation

Retricted access

Research article

First published 2020-5

Over-time variation in individual’s customer satisfaction scores

John Dawes, Lara Stocchi, Francesca Dall’Olmo-Riley

International Journal of Market Research

Retricted access

Review article

First published 2017-1

Customization of a Severity of Illness Score Using Local Electronic Medical Record Data

Joon Lee, David M. Maslove

Journal of Intensive Care Medicine

Retricted access

Research article

First published 2018-2

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Philip Mecredy, Malcolm J. Wright, Pamela Feetham

Australasian Marketing Journal

Retricted access

Research article

First published 2012-12

An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

Philipp Schmitt, Steffen Meyer, Bernd Skiera

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-7

Business Performance as a Relationship Between Models of Customer Satisfaction and Financial Performance

Petr Suchanek, Maria Kralova

Sage Open

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