Sage Journals: Discover world-class research

Open access

Research article

First published 2024-5

Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Steffen Müller, Roger Seiler, Melanie Völkle

International Journal of Market Research

Open access

Research article

First published 2024-5

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Retricted access

Research article

First published 2010-8

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers [...]

Journal of Service Research

Retricted access

Research article

First published 2018-1

A Theory of Customer Valuation: Concepts,Metrics,Strategy,and Implementation

V. Kumar

Journal of Marketing

Retricted access

Research article

First published 2024-9

MetRoBERTa: Leveraging Traditional Customer Relationship Management Data to Develop a Transit-Topic-Aware Language Model

Michael Leong, Awad Abdelhalim, Jude Ha [...]

Transportation Research Record: Journal of the Transportation Research Board

Open access

Research article

First published 2025

Maximizing revenue from satisfaction: Customer-centric perspective on revenue and cost management in hotels

Frederick Ng, Ganna V. Demydyuk, Claire M. Cui

Tourism Economics

Retricted access

Research article

First published 2026-3

Avatar Customization Predicts Subsequent Online Social Support and User Satisfaction via Avatar Identification

Masanori Takano, Kenji Yokotani, Takahiro Kato [...]

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2019

Sentiment analysis of customer data

Katarzyna A. Tarnowska, Zbigniew W. Ras

Web Intelligence

Retricted access

Research article

First published 2025

Augmenting customer engagement in power marketing management through natural language processing techniques

Nan Liang, Xiaojun Wang

Journal of Computational Methods in Sciences and Engineering

Retricted access

Research article

First published 2025

Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

Journal of Vacation Marketing

Search results