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Articles (389)

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1-10 of 389 results for content endorser

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Select article: Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Retricted access

Research article

First published 2025

Whose experiences shouldn’t be missed? Influence of social media endorsers and FOMO content on travel decisions

Daisy Lee, Tai-Ming Wut, Calvin Wan

Tourism and Hospitality Research

Select article: Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Open access

Research article

First published 2024-10

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Andreas Lanz, Jacob Goldenberg, Daniel Shapira [...]

Journal of Marketing Research

Select article: Children’s endorsement of prosocial lies according to content and recipient knowledge

Open access

Research article

First published 2026-2

Children’s endorsement of prosocial lies according to content and recipient knowledge

Shirley Ong, Elizabeth S. Nilsen

First Language

Select article: Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Open access

Research article

First published 2025

Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Diego Jacob, Beatriz Casais, António Azevedo

Journal of Creative Communications

Select article: “The Future Is Bright! Is It?”: Investigating Effects of Hopeful Mental Health Content and Endorsement Cues on Social Media

Open access

Research article

First published 2024-7

“The Future Is Bright! Is It?”: Investigating Effects of Hopeful Mental Health Content and Endorsement Cues on Social Media

Elien Beelen, Kathrin Karsay

Social Media + Society

Select article: Another Example of LC "Endorsement" Out of Context

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Other

First published 1994-09

Another Example of LC "Endorsement" Out of Context

Virginia Thorley Phillips

Journal of Human Lactation

Select article: The Financial Information Content of Celebrity Endorser: An Event Study Analysis

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Research article

First published 2008-1

The Financial Information Content of Celebrity Endorser: An Event Study Analysis

Munmun Mohanty

Paradigm: A Management Research Journal

Select article: Endorsement for Extremism,Exposure to Extremism via Social Media and Self-Reported Political/Religious Aggression

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Research article

First published 2018-9

Endorsement for Extremism,Exposure to Extremism via Social Media and Self-Reported Political/Religious Aggression

Lieven J.R. Pauwels, Wim Hardyns

International Journal of Developmental Science

Select article: How Celebrities are Used in Indian Television Commercials

Free access

Research article

First published 2010-10

How Celebrities are Used in Indian Television Commercials

Varsha Jain, Subhadip Roy, Aarzoo Daswani [...]

Vikalpa: The Journal for Decision Makers

Select article: Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Retricted access

Research article

First published 2019-6

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

Andreas Lanz, Jacob Goldenberg, Daniel Shapira [...]

Journal of Marketing Research

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