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Articles (132)

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1-10 of 132 results for consumers’ personal innovativeness

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Select article: Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Open access

Research article

First published 2022-10

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Select article: An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

Retricted access

Research article

First published 2003-1

An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics,and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason

Journal of the Academy of Marketing Science

Select article: LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Select article: The Pandemic-Induced Personal Data Explosion

Open access

Research article

First published 2022-3

The Pandemic-Induced Personal Data Explosion

Ana Isabel Canhoto, Aaron R. Brough

Social Marketing Quarterly

Select article: Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Retricted access

Research article

First published 2024-5

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Jasmandeep Kaur, Priyanka Malik, Surabhi Singh

FIIB Business Review

Select article: To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More

Retricted access

Research article

First published 2023-3

To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More

Laurie Wu, Alei Fan, Zeya He [...]

Journal of Hospitality & Tourism Research

Select article: Why can't I use my iPhone at Work?: Managing Consumerization of IT at a Multi-national Organization

Retricted access

Case report

First published 2014-5

Why can't I use my iPhone at Work?: Managing Consumerization of IT at a Multi-national Organization

Frank Weiß, Jan Marco Leimeister

Journal of Information Technology Teaching Cases

Select article: The Process of Innovation and the Diffusion of Innovation

Retricted access

Research article

First published 1967-1

The Process of Innovation and the Diffusion of Innovation

Thomas S. Robertson

Journal of Marketing

Select article: Barriers to the Adoption of Sharing-Based Accommodations: The Role of Personal Innovativeness and Compatibility

Open access

Research article

First published 2024-10

Barriers to the Adoption of Sharing-Based Accommodations: The Role of Personal Innovativeness and Compatibility

Nguyen Thanh Long, Danh Xuan Luu, Nguyen Quoc Trung [...]

Sage Open

Select article: Factors affecting e-book reader awareness,interest,and intention to use

Retricted access

Research article

First published 2012-3

Factors affecting e-book reader awareness,interest,and intention to use

Jaemin Jung, Sylvia Chan-Olmsted, Bellnine Park [...]

New Media & Society

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