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Articles (616)

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1-10 of 616 results for consumers’ affective response

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Select article: Consumer Response to Drug Risk Information: The Role of Positive Affect

Retricted access

Research article

First published 2010-7

Consumer Response to Drug Risk Information: The Role of Positive Affect

Anthony D. Cox, Dena Cox, Susan Powell Mantel

Journal of Marketing

Select article: Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions

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Research article

First published 2021-4

Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions

Arunima Krishna, Soojin Kim, KyuJin Shim

Communication Research

Select article: The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive,Affective,and Conative Responses

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Research article

First published 2018-4

The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive,Affective,and Conative Responses

Desiree Hazel, Jiyun Kang

Clothing and Textiles Research Journal

Select article: Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

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Research article

First published 2012-11

Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal

Journal of Interactive Marketing

Select article: How Emoji in Company Responses to Online Consumer Complaints Affect Observers: Emoji as Visual Signalling Cues in Webcare

Open access

Research article

First published 2025

How Emoji in Company Responses to Online Consumer Complaints Affect Observers: Emoji as Visual Signalling Cues in Webcare

Lieke Verheijen, Christine Liebrecht

International Journal of Business Communication

Select article: Product form feature selection methodology based on numerical definition–based design

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Research article

First published 2014-9

Product form feature selection methodology based on numerical definition–based design

Hung-Yuan Chen, Chih-Chieh Yang, Yao-Tsung Ko [...]

Concurrent Engineering

Select article: Valuing the Visceral: The Increasing Importance of the Rapid-affective Response in Assessing Consumer Behaviour

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Research article

First published 2007-5

Valuing the Visceral: The Increasing Importance of the Rapid-affective Response in Assessing Consumer Behaviour

Susan Bell, Suzanne Burdon, Jane Gregory [...]

International Journal of Market Research

Select article: Response to Comments on “How Regulatory Fit Affects Value in Consumer Choices and Opinions”

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Research article

First published 2006-2

Response to Comments on “How Regulatory Fit Affects Value in Consumer Choices and Opinions”

Tamar Avnet, E. Tory Higgins

Journal of Marketing Research

Select article: Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

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Research article

First published 2014-5

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong Chen, Song Su, Feng He

Australian Journal of Management

Select article: How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals

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Research article

First published 2021-7

How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals

Dong Hoo Kim, Yoon Hi Sung, So Young Lee [...]

International Journal of Market Research

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