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Articles (601)

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1-10 of 601 results for consumer representation

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Select article: Diversity or Authenticity? How Black Consumers Perceive Fashion Representation

Retricted access

Research article

First published 2026-3-18

Diversity or Authenticity? How Black Consumers Perceive Fashion Representation

Aurore Bardey, Amunkaké Titiana, Dion Terrelonge [...]

International Journal of Market Research

Select article: Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour

Open access

Research article

First published 2026

Consumer research comics: Multi-representational knowledge and regenerative translations of consumer behaviour

Stephen R. O’Sullivan

Marketing Theory

Select article: Poetizing to improve consumer representation

Open access

Research article

First published 2021-12

Poetizing to improve consumer representation

Pilar Rojas-Gaviria

Marketing Theory

Select article: Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

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Other

First published 2004-06

Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Detlev Zwick, Nikhilesh Dholakia

Journal of Macromarketing

Select article: Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Open access

Research article

First published 2024-8

Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions

Carla Ferraro, Sean Sands, Vlad Demsar [...]

Australasian Marketing Journal

Select article: A model who looks like me: Communicating and consuming representations of disability

Open access

Research article

First published 2022-8

A model who looks like me: Communicating and consuming representations of disability

Jordan Foster, David Pettinicchio

Journal of Consumer Culture

Select article: Distance Representations of Consumer Perceptions: Evaluating Appropriateness by Using Diagnostics

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Research article

First published 1998-5

Distance Representations of Consumer Perceptions: Evaluating Appropriateness by Using Diagnostics

Sanjoy Ghose

Journal of Marketing Research

Select article: Redefining older Australians: moving beyond stereotypes and consumer narratives in print media representations

Open access

Research article

First published 2025-2

Redefining older Australians: moving beyond stereotypes and consumer narratives in print media representations

Muhammad Asim Imran

Media International Australia

Select article: Touring the fashion: Branding the city

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Research article

First published 2016-7

Touring the fashion: Branding the city

Maria Skivko

Journal of Consumer Culture

Select article: Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation

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Research article

First published 2026

Examining Black female narratives in Nollywood films: A feminist standpoint and subjective personal introspection approach to marketing representation

Temitope Sarah Bodunrin

Marketing Theory

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