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Articles (16)

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1-10 of 16 results for consumer purchase journey

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Select article: Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

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Research article

First published 2023-10

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

W. Jason Choi, Kinshuk Jerath, Miklos Sarvary

Journal of Marketing Research

Select article: Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

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Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

Select article: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Open access

Research article

First published 2020-7

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

Select article: Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Open access

Research article

First published 2020-7

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge [...]

Journal of Marketing

Select article: Analyzing the consumer journey for hiking of the John Muir Trail

Open access

Research article

First published 2024-11

Analyzing the consumer journey for hiking of the John Muir Trail

Michael D. Basil

Journal of Consumer Culture

Select article: Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

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Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

Select article: Augmented reality and the customer journey: An exploratory study

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Research article

First published 2021-11

Augmented reality and the customer journey: An exploratory study

Beatrice Romano, Sean Sands, Jason I. Pallant

Australasian Marketing Journal

Select article: Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

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Research article

First published 2019-12

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

Xiao Liu, Dokyun Lee, Kannan Srinivasan

Journal of Marketing Research

Select article: Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Open access

Research article

First published 2022-7

Living the Experience Before You Go . . . but Did It Meet Expectations? The Role of Virtual Reality during Hotel Bookings

Graeme McLean, Jennifer B Barhorst

Journal of Travel Research

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