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Articles (1834)

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1-10 of 1834 results for consumer intention

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Select article: Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

Open access

Research article

First published 2022-4

Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

Muhammad Irfan, Muhammad Shaukat Malik, Syeda Khadija Zubair

Sage Open

Select article: Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels

Retricted access

Research article

First published 2023

Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels

Madhuri Gandhi, Savita Ubba, Jyoti

Global Business Review

Select article: Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?

Retricted access

Research article

First published 2011-6

Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?

Eva M. Oberecker, Adamantios Diamantopoulos

Journal of International Marketing

Select article: The Effect of Unrelated Supporting Service Quality on Consumer Delight,Satisfaction,and Repurchase Intentions

Retricted access

Research article

First published 2011-5

The Effect of Unrelated Supporting Service Quality on Consumer Delight,Satisfaction,and Repurchase Intentions

Xuehua Wang

Journal of Service Research

Select article: A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Retricted access

Research article

First published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

Select article: Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Open access

Research article

First published 2022-10

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Select article: The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

Open access

Research article

First published 2020-4

The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

Andriani Kusumawati, Sari Listyorini, Suharyono [...]

Sage Open

Select article: On characteristics influencing consumer’s intention to use web-based self-service

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Research article

First published 2010-4-1

On characteristics influencing consumer’s intention to use web-based self-service

Ming-Hsien Yang, Jason C.H. Chen, Cheng-Hang Wu [...]

Human Systems Management

Select article: Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study

Retricted access

Research article

First published 2021-12

Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study

Muhammad Umar Usman, Pawan Kumar

Vision: The Journal of Business Perspective

Select article: Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Open access

Research article

First published 2025-7

Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Sandra Ferreira, Olga Pereira, Cláudia Simões

Journal of Vacation Marketing

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