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Open access

Research article

First published 2020-12

Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman [...]

Journal of Marketing Research

Retricted access

Research article

First published 2020-09

Consumer Preferences for Solar Energy: A Choice Experiment Study

Jamal Mamkhezri, Jennifer A. Thacher, Janie M. Chermak

The Energy Journal

Retricted access

Research article

First published 2000-5

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright

Journal of Marketing Research

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Other

First published 2003-08

Understanding Consumer Choices and Preferences in Transaction-Based e-Services

Zafar Iqbal, Rohit Verma, Roger Baran

Journal of Service Research

Open access

Research article

First published 2021-11

Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

Canie K.Y. Chu Lo, Suzan Burton, Regan Lam [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2000-4

Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment

Gordon Ewing, Emine Sarigöllü

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2020-10

Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues

Simon J. Blanchard, Tatiana L. Dyachenko, Keri L. Kettle

Journal of Marketing Research

Retricted access

Research article

First published 2022-12

Risk on the Edge: The Effect of Relative Spatial Location on Consumer Preferences and Choices

Sina Esteky

Journal of Marketing Research

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Research article

First published 2015-1

The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior

Adriana V. Madzharov, Lauren G. Block, Maureen Morrin

Journal of Marketing

Retricted access

Research article

First published 2008-11

Using a Discrete Choice Model to Identify Consumer Meal Preferences Within a Prix Fixe Menu

Eunha Myung, Andrew Hale Feinstein, Audrey C. McCool

Journal of Hospitality & Tourism Research

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