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Articles (12)

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1-10 of 12 results for complex buying behaviour

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Select article: Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage

Free access

Research article

First published 2024-2

Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage

Syed Zeeshan Zahoor, A. M. Shah

Management and Labour Studies

Select article: Customer references and the buying of capital equipment for a project firm

Free access

Research article

First published 2016-9

Customer references and the buying of capital equipment for a project firm

Andre Vilares Morgado, Luis Mota de Castro

International Journal of Commerce and Contracting

Select article: Fluency of pharmaceutical drug names predicts perceived hazardousness,assumed side effects and willingness to buy

Retricted access

Research article

First published 2014-10

Fluency of pharmaceutical drug names predicts perceived hazardousness,assumed side effects and willingness to buy

Simone Dohle, Michael Siegrist

Journal of Health Psychology

Select article: Impact of Equity Investment Intention Towards Behaviour: An Empirical Analysis

Retricted access

Research article

First published 2023-6

Impact of Equity Investment Intention Towards Behaviour: An Empirical Analysis

Shelly Srivastava, Supriyo Roy

Vision: The Journal of Business Perspective

Select article: Modelling Sport Sponsorship Selection Decisions

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Research article

First published 1997-12

Modelling Sport Sponsorship Selection Decisions

Rafael Aguilar-Manjarrez, Des Thwaites, John Maule

Australasian Marketing Journal

Select article: Future of B2C E-commerce (Buyers Perspective) in India: An Empirical Analysis

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Research article

First published 2016-9

Future of B2C E-commerce (Buyers Perspective) in India: An Empirical Analysis

Amit Kumar Singh, Aayush Ajmani

Asia-Pacific Journal of Management Research and Innovation

Select article: Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective

Open access

Research article

First published 2021-12

Critiquing a Utopian idea of Sustainable Consumption: A Post-Capitalism Perspective

Janine Dermody, Nicole Koenig-Lewis, Anita Lifen Zhao [...]

Journal of Macromarketing

Select article: Brandscapes of control? Surveillance,marketing and the co-construction of subjectivity and space in neo-liberal capitalism

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Research article

First published 2013-3

Brandscapes of control? Surveillance,marketing and the co-construction of subjectivity and space in neo-liberal capitalism

David Murakami Wood, Kirstie Ball

Marketing Theory

Select article: Effect of Country of Origin on Buying Behaviour

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Research article

First published 2006-1

Effect of Country of Origin on Buying Behaviour

Prem C. Purwar, Nupur Mathur

Metamorphosis: A Journal of Management Research

Select article: Characteristics of cat semi-owners

Open access

Research article

First published 2023-9

Characteristics of cat semi-owners

Gemma C Ma, Lynette J McLeod, Sarah J Zito

Journal of Feline Medicine and Surgery

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