You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (11)

Journals (0)

1-10 of 11 results for brand-cause fit

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Natural vs. Created Brand-Cause Fit: Shaping Consumer Responses to Sociopolitical Activism in Hospitality

Retricted access

Research article

First published 2025

Natural vs. Created Brand-Cause Fit: Shaping Consumer Responses to Sociopolitical Activism in Hospitality

Joanne (Xunyue) Xue, Zixi (Lavi) Peng, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Creating Effective Cause-Related Marketing Campaigns

Retricted access

Research article

First published 2012-7

Creating Effective Cause-Related Marketing Campaigns

Beth Myers, Wi-Suk Kwon, Sandra Forsythe

Clothing and Textiles Research Journal

Select article: Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Retricted access

Research article

First published 2012-9

Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Patrick Walsh, Chih-I James Chien, Stephen D. Ross

Sport Marketing Quarterly

Select article: Achieving Marketing Objectives through Social Sponsorships

Retricted access

Research article

First published 2006-10

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons, Karen L. Becker-Olsen

Journal of Marketing

Select article: Determinants and Consequences of Cause–Brand Association: An Empirical Analysis

Retricted access

Research article

First published 2025-11

Determinants and Consequences of Cause–Brand Association: An Empirical Analysis

Deepa Rohit, Rajesh Panda, Shibashish Chakraborty

Vision: The Journal of Business Perspective

Select article: Consumer self‐design and brand competition

Retricted access

Research article

First published 2023-08

Consumer self‐design and brand competition

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

Select article: The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Retricted access

Research article

First published 1983-8

The Effects of Serial Correlation and Data Aggregation on Advertising Measurement

Doyle L. Weiss, Charles B. Weinberg, Pierre M. Windal

Journal of Marketing Research

Select article: Corporate Negative Publicity – the Role of Cause Related Marketing

Retricted access

Research article

First published 2016-11

Corporate Negative Publicity – the Role of Cause Related Marketing

Revadee Vyravene, Fazlul K. Rabbanee

Australasian Marketing Journal

Select article: Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework

Open access

Research article

First published 2025-7

Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework

Kanishk Koushik, Madhulika P. Sarkar

Sage Open

Select article: An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

Retricted access

Research article

First published 2017-4

An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

Kaushik Mandal, Sujata Banerjee

Global Business Review

1
2
10 / page

Article type

Publication date

Subjects

Access