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Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

Retricted access

Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

Free access

Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2010-2

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Daniele Scarpi

Journal of Interactive Marketing

Retricted access

Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2017-1

Thai Entrepreneur and Community-Based Enterprises’ OTOP Branded Handicraft Export Performance

Vipada Sitabutr, Paitoon Pimdee

Sage Open

Retricted access

Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Retricted access

Research article

First published 2020-5

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Lina Xiong, Ceridwyn King

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2008-3

A Multidimensional Conceptualization of Brand Community: An Empirical Investigation

P. Raj Devasagayam, Cheryl L. Buff

Sport Marketing Quarterly

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