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Open access

Research article

First published 2025-1

BMW Is Powerful,Beemer Is Not: Nickname Branding Impairs Brand Performance

Zhe Zhang, Ning Ye, Matthew Thomson

Journal of Marketing

Open access

Review article

First published 2021-11

Between Europeanisation and Corporatisation: Poland’s Nation Branding and Soft Power for Public Consumption

Paweł Surowiec

East European Politics and Societies

Open access

Research article

First published 2025-9

A social capital framework to understand the particularities and power dynamics in city branding

Giannina Warren

Marketing Theory

Retricted access

Research article

First published 2018-10

The soft power of commercialised nationalist symbols: Using media analysis to understand nation branding campaigns

Göran Bolin, Galina Miazhevich

European Journal of Cultural Studies

Retricted access

Research article

First published 2024-6

Playing Cricket: India’s Soft Power,Nation Branding and Future Prospects

Suman Kumar Das, Akhil Chandra Borah, Shovit Mallick

India Quarterly: A Journal of International Affairs

Retricted access

Research article

First published 2018-5

The Role of the Partner Brand's Social Media Power in Brand Alliances

Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler [...]

Journal of Marketing

Retricted access

Research article

First published 2026-2

Investigating the Transformative Power of Brand Love in Destination Crisis Recovery

Hui Zhang, Hong Zhu

Journal of Travel Research

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

Retricted access

Research article

First published 2010-9

The Power of Brand: Beyond Interest Group Influence in U.S. State Abortion Politics

Brian Robert Calfano

State Politics & Policy Quarterly

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