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Articles (15)

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1-10 of 15 results for app monetization

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Select article: From Free to Paid: Monetizing a Non-Advertising-Based App

Retricted access

Research article

First published 2023-8

From Free to Paid: Monetizing a Non-Advertising-Based App

Jingcun Cao, Pradeep Chintagunta, Shibo Li

Journal of Marketing Research

Select article: Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

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Research article

First published 2019-09

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Yonghua Ji, Ruibing Wang, Qinglong Gou

Production and Operations Management

Select article: Managing the Versioning Decision over an App’s Lifetime

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Research article

First published 2021-11

Managing the Versioning Decision over an App’s Lifetime

Seoungwoo Lee, Jie Zhang, Michel Wedel

Journal of Marketing

Select article: Economic Analysis of Reward Advertising

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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

Select article: Parasocial media: The mass production of intimacy on a Chinese pop idol mobile application

Open access

Research article

First published 2024

Parasocial media: The mass production of intimacy on a Chinese pop idol mobile application

Xinyue Shen, Blake Hallinan

Platforms & Society

Select article: Gluten-free apps,disability,and travel: Developing a critical heuristic for the implementation of mobile apps

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Research article

First published 2025-1

Gluten-free apps,disability,and travel: Developing a critical heuristic for the implementation of mobile apps

Justin Grandinetti

Mobile Media & Communication

Select article: YouTube Kids: The App Economy and Mobile Parenting

Open access

Research article

First published 2017-4

YouTube Kids: The App Economy and Mobile Parenting

Benjamin Burroughs

Social Media + Society

Select article: Cosplay on Demand? Instagram,OnlyFans,and the Gendered Fantrepreneur

Open access

Research article

First published 2021-7

Cosplay on Demand? Instagram,OnlyFans,and the Gendered Fantrepreneur

Lauren Rouse, Anastasia Salter

Social Media + Society

Select article: Battle pass capitalism

Open access

Research article

First published 2021-2

Battle pass capitalism

Daniel Joseph

Journal of Consumer Culture

Select article: “When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

Open access

Research article

First published 2025

“When pigs fly”: Resources swapping,affordable marketing,and the transformation of Douyin from short video sharing to online shopping

Shuaishuai Wang

New Media & Society

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