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Articles (62)

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1-10 of 62 results for advocacy advertising

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Select article: THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

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Research article

First published 1985-10

THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

CHARLES T. SALMON, LEONARD N. REID, JAMES POKRYWCZYNSKI [...]

Communication Research

Select article: Albert Shanker’s Advocacy Advertising

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Research article

First published 1998-6

Albert Shanker’s Advocacy Advertising

Charlotte H. Scott

Educational Researcher

Select article: An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

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Research article

First published 1995-08

An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

MICHAEL BURGOON, MICHAEL PFAU, THOMAS S. BIRK

Communication Research

Select article: Alcohol Advertising and Violence Against Women: A Media Advocacy Case Study

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Research article

First published 1996-08

Alcohol Advertising and Violence Against Women: A Media Advocacy Case Study

Katie Woodruff

Health Education & Behavior

Select article: Book Review: Advocacy Advertising,Advocacy Advertising and Large Corporations

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Book review

First published 1978-4

Book Review: Advocacy Advertising,Advocacy Advertising and Large Corporations

David Finn

California Management Review

Select article: Advocacy Advertising—The American Experience

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Research article

First published 1978-10

Advocacy Advertising—The American Experience

S. Prakash Sethi

California Management Review

Select article: Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response

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Research article

First published 2018-3

Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response

Barbara Miller Gaither, Janas Sinclair

Journalism & Mass Communication Quarterly

Select article: The Role of Advocacy Advertising in External Communications

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Research article

First published 1977-3

The Role of Advocacy Advertising in External Communications

S. Prakash Sethi

Journal of General Management

Select article: Book Review: Advocacy Advertising and Large Corporations

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Book review

First published 1977-10

Book Review: Advocacy Advertising and Large Corporations

Robert J. Holloway

Journal of Marketing

Select article: Communication through Advocacy Advertising for Public Health Promotion

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Research article

First published 2015-1

Communication through Advocacy Advertising for Public Health Promotion

Mahendra Kumar Padhy

Media Watch

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