Abstract
Albert Shanker, president of the American Federation of Teachers until his death in February 1997, used advocacy advertising to increase public awareness of his views on how to improve the nation’s public schools and students’ learning. The “Where We Stand” advertisements, in effect, constitute a case study that highlights the importance of communicating research-based findings pertinent to specific educational policy issues to a general audience and not simply to professional educators. The need for broader communication continues to grow, pushing educational policy researchers to test new approaches and techniques for the dissemination of research findings.
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