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First published 2007-12

A cybernetic communication model for advertising

Chris Miles

Marketing Theory

Open access

Research article

First published 2024-1

Exploring the Communication and Spillover Effects of the Advertising Endorser and Appeal of Nonprofit Organizations

Dong Jenn Yang

Sage Open

Free access

Research article

First published 2024-1

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Marc Polo López, Joan Francesc Fondevila-Gascón, Eduard Vidal-Portés [...]

American Behavioral Scientist

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Research article

First published 2013-11

Cross-media communication in advertising: exploring multimodal connections between television commercials and websites

Iben Bredahl Jessen, Nicolai Jørgensgaard Graakjær

Visual Communication

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Research article

First published 2014-11

Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India

Shyama Kumari, Shradha Shivani

Management and Labour Studies

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Research article

First published 1970-10

Advertising and the Black Community

Dorothy Cohen

Journal of Marketing

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Research article

First published 2015-7

Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements

Helen W. Sullivan, Amie C. O’Donoghue, Kathryn J. Aikin

Therapeutic Innovation & Regulatory Science

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Research article

First published 2015-11

Advertising modern art: a semiotic analysis of posters used to communicate about the Turner Prize award

Eirini Sifaki, Mary Papadopoulou

Visual Communication

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Research article

First published 2010-7

Storefront Cigarette Advertising Differs by Community Demographic Profile

Andrew B. Seidenberg, Robert W. Caughey, Vaughan W. Rees [...]

American Journal of Health Promotion

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First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

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