Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-3

Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers

Alexandra Ruiz-Gomez, Tama Leaver, Crystal Abidin

International Journal of Cultural Studies

Open access

Research article

First published 2023-1

How YouTubers Make Popular Marketing Videos? Speech Acts,Move Structure,and Audience Response in YouTube Influencer Marketing Videos

Gong Chen, Yi Li, Ya Sun

Sage Open

Open access

Research article

First published 2023-9

YouTube “Unboxing:” An Influencer of Purchase Intent—A Quantitative Study

Arijit Bhattacharya, Priyanka Mathur Dhingra

NMIMS Management Review

Retricted access

Research article

First published 2023

Consumption Patterns of Female Lifestyle Influencers During Covid-19 Pandemic: A Thematic Sentiment Analysis Based on the Comments of Selected YouTube Videos

Maya Deori, Faizul Nisha, Nitesh Kumar Verma [...]

Journal of Creative Communications

Open access

Research article

First published 2025-2

Behind-the-scenes of the parliament: Influencer genres and political authenticity on Swedish politicians’ YouTube channels

Johanna Arnesson, Christina Grandien

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2020-11

Is the YouTube Animation Algorithm-Friendly? How YouTube’s Algorithm Influences the Evolution of Animation Production on the Internet

Xavier Ribes

Animation

Retricted access

Research article

First published 2022-6

Platforms,alternative influence,and networked political brokerage on YouTube

Cheryll Ruth R Soriano, Fatima Gaw

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2020-4

Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem

Alison Tran, Robert Rosales, Lynn Copes

Sage Open

Retricted access

Research article

First published 2024-6

Self-representations of the experience of anorexia on YouTube: The joint influence of the explanatory model and the web platform

Oxana Mikhaylova

New Media & Society

Free access

Research article

First published 2024-1

Backdoor advertising scandals,Yingyeo culture,and cancel culture among YouTube Influencers in South Korea

Jin Lee, Crystal Abidin

New Media & Society

Search results