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Articles (55)

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1-10 of 55 results for WOM intention

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Select article: Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Open access

Research article

First published 2025-3

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Select article: Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Retricted access

Research article

First published 2022-7

Adventure tourists' electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience,grandiose narcissism,and self-presentation

Md. Kamrul Hasan, Nayeema Maswood Neela

Tourism and Hospitality Research

Select article: Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception

Open access

Research article

First published 2024-4

Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception

Yedan Fan, Salmi Mohd Isa, Shaohua Yang [...]

Sage Open

Select article: Self-Congruity,Social Value,and the Use of Virtual Social Networks by Generation Y Travelers

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Research article

First published 2019-3

Self-Congruity,Social Value,and the Use of Virtual Social Networks by Generation Y Travelers

Gonzalo Luna-Cortés, Jesús Manuel López-Bonilla, Luis Miguel López-Bonilla

Journal of Travel Research

Select article: Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

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Research article

First published 2025-1

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

Select article: Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention

Open access

Research article

First published 2024-1

Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention

Shi-Zhu Liang, Jia-Lu Xu, Echo Huang

Sage Open

Select article: Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

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Research article

First published 2016-4

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions

Andrew M. Baker, Naveen Donthu, V. Kumar

Journal of Marketing Research

Select article: Consumer Responses to Corporate and Celebrity Philanthropy

Open access

Research article

First published 2021-7

Consumer Responses to Corporate and Celebrity Philanthropy

Maryem Mehwish, Zia Khan, Syed Shujaat Ali Shah

Sage Open

Select article: Key Factors Driving Customers’ Word-of-Mouth Intentions in Full-Service Restaurants

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Research article

First published 2012-5

Key Factors Driving Customers’ Word-of-Mouth Intentions in Full-Service Restaurants

Heesup Han, Kisang Ryu

Cornell Hospitality Quarterly

Select article: Make a good impression: Recommend different products for self-presentation

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Research article

First published 2024-11

Make a good impression: Recommend different products for self-presentation

Lili Wang, Hanyu (Yuki) Chen, Xuan Zhang

Australian Journal of Management

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