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Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

Retricted access

Research article

First published 2021-6

Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors

Yu-Hao Lee, Mo Chen

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2021-2

The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad

Journal of Interactive Marketing

Retricted access

Research article

First published 2025

OTT Users’ Continuance Intention and Recommendation Behaviour: Navigating Engagement,Experience and Subscription Costs

Chandan A. Chavadi, Monika Sirothiya, Pradeep Pandian [...]

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025

Unveiling the impact of short video narratives in China's national parks on user engagement behaviors

Haitao Xiong, Xiaoxi Wu, Jinlian Shi

Journal of Vacation Marketing

Open access

Research article

First published 2025-10

Factors Influencing User Engagement and Usage Behavior in Digital Museums: An Extended TAM Approach

Ying Liu, Yongjun He

Sage Open

Retricted access

Research article

First published 2024-9

More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior

Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson

Journal of Marketing

Retricted access

Research article

First published 2026

Decoding Smartwatch Use and Health Behaviors: How Motivation,Technology Readiness,and User-Engagement Shape Wearable Habits in Healthy Adults

Yair Galily, Roy David Samuel

American Behavioral Scientist

Free access

Research article

First published 2022-11

Engagement in Protective Behaviors by Digital Exposure Notification Users During the COVID-19 Pandemic,Washington State,January–June 2021

Janet G. Baseman, Bryant T. Karras, Debra Revere

Public Health Reports®

Retricted access

Research article

First published 2022-3

A randomized controlled trial of a web-based personalized feedback intervention targeting frequent indoor tanning bed users: Engagement,acceptability,and preliminary behavioral outcomes

Jerod L Stapleton, Anne E Ray, Shannon D Glenn [...]

Journal of Health Psychology

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