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Articles (12)

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1-10 of 12 results for Social Media e-WOM

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Select article: Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Open access

Research article

First published 2025-3

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Afsa Parveen, Rashmi Chaudhary

Vikalpa: The Journal for Decision Makers

Select article: Enhancing Digital Wallet Services Based on Electronic Word of Mouth Using Social Media Reviews

Open access

Research article

First published 2025-7

Enhancing Digital Wallet Services Based on Electronic Word of Mouth Using Social Media Reviews

Rahmat Nurcahyo, Anton Satria Prabuwono, Intan Novita Dewi [...]

Sage Open

Select article: Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Retricted access

Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

Select article: Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Retricted access

Research article

First published 2021-4

Use of Social Media in Planning Domestic Holidays: A Study on Malaysian Millennials

Krishna Moorthy, Nik Mohamad Zaki Nik Salleh, Ang Xin Jie [...]

Millennial Asia

Select article: Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Retricted access

Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Select article: Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

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Research article

First published 2026-4

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Select article: Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online

Retricted access

Research article

First published 2022-3

Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online

Wajeeha Aslam, Sadia Mehfooz Khan, Imtiaz Arif [...]

Journal of Creative Communications

Select article: Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention

Open access

Research article

First published 2024-1

Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention

Shi-Zhu Liang, Jia-Lu Xu, Echo Huang

Sage Open

Select article: Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

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Research article

First published 2025

Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective

Dinesh Kumar, Gurveen Kaur, Hamendra Kumar Dangi

FIIB Business Review

Select article: Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game

Open access

Research article

First published 2022-7

Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game

Wasim Ahmed, Alex Fenton, Mariann Hardey [...]

IIM Kozhikode Society & Management Review

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