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1-10 of 1388 results for Research objects in marketing

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Select article: Objectivity in Marketing Theory and Research

Retricted access

Research article

First published 1993-4

Objectivity in Marketing Theory and Research

Shelby D. Hunt

Journal of Marketing

Select article: Academic Marketing Research and Institutional Objectives: Realities and Possibilitics

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Research article

First published 1987-04

Academic Marketing Research and Institutional Objectives: Realities and Possibilitics

E. K. Valentin

Journal of Marketing Education

Select article: How do different market-oriented news organizations portray news coverage about the CARES act?

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Research article

First published 2023-9

How do different market-oriented news organizations portray news coverage about the CARES act?

Michelle Rossi

News Research Journal

Select article: Introduction on the Commentaries on Roger A. Layton's “There Could be More to Marketing than you Might Have Thought!” ( Layton,2016 )

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Article commentary

First published 2016-8

Introduction on the Commentaries on Roger A. Layton's “There Could be More to Marketing than you Might Have Thought!” ( Layton,2016 )

Michaela Haase, Michael Kleinaltenkamp

Australasian Marketing Journal

Select article: Picture Perfect: Engaging Customers with Visual Generative AI

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Research article

First published 2026

Picture Perfect: Engaging Customers with Visual Generative AI

Mark Heitmann, Tijmen P.J. Jansen, Martin Reisenbichler [...]

Journal of Marketing

Select article: Identifying Critical Problems for Mutual Cooperation Between the Private and Public Sectors: A Marketing Perspective

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Research article

First published 1986-09

Identifying Critical Problems for Mutual Cooperation Between the Private and Public Sectors: A Marketing Perspective

Donald R Robin, R. Eric Reidenbach

Journal of the Academy of Marketing Science

Select article: Object-oriented marketing theory

Open access

Research article

First published 2022-9

Object-oriented marketing theory

Paolo Franco, Robin Canniford, Marcus Phipps

Marketing Theory

Select article: Research at the Marketing Interface to Advance Entrepreneurship Theory

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Research article

First published 1992-4

Research at the Marketing Interface to Advance Entrepreneurship Theory

Gerald E. Hills, Raymond W. Laforge

Entrepreneurship Theory and Practice

Select article: Point-Spread Wagering Markets' Analogue to Realized Return in Financial Markets

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Research article

First published 2012-10

Point-Spread Wagering Markets' Analogue to Realized Return in Financial Markets

Greg Durham, Mukunthan Santhanakrishnan

Journal of Sports Economics

Select article: Marketing Models: A Review of the Literature

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Other

First published 2017

Marketing Models: A Review of the Literature

Canan Eryigit

International Journal of Market Research

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