Sage Journals: Discover world-class research

Retricted access

Research article

First published 2012-9

Double Standard: The Role of Environmental Consciousness in Green Product Usage

Ying-Ching Lin, Chiu-chi Angela Chang

Journal of Marketing

Retricted access

Research article

First published 2011-11

The Aha! Experience: Insight and Discontinuous Learning in Product Usage

Arun Lakshmanan, H. Shanker Krishnan

Journal of Marketing

Retricted access

Research article

First published 2013-2

Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

Joseph K. Goodman, Caglar Irmak

Journal of Marketing Research

Retricted access

Research article

First published 2012-2

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice

Nevena T. Koukova, P.K. Kannan, Amna Kirmani

Journal of Marketing Research

Retricted access

Research article

First published 2007-04

Impact of joint product usage and family structure on joint decision to purchase a vacation by Malaysian spouses

Nelson Oly Ndubisi

Journal of Vacation Marketing

Open access

Research article

First published 2023-11

Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage

Marcelo Vinhal Nepomuceno, Hooman Rahemi, Tolga Cenesizoglu [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 1990-01

The Conceptual ization and Measurement of Product Usage

S. Ram, Hyung-Shik Jung

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 1991-8

Substitution in Use and the Role of Usage Context in Product Category Structures

S. Ratneshwar, Allan D. Shocker

Journal of Marketing Research

Retricted access

Research article

First published 2000-7

The Usage of Virtual Models to Generate and Evaluate Alternatives in Product Design

Júlio C. Augusto Da Silva

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Free access

Research article

First published 1980-5

Maximal Conservation and Minimal Usage of Blood Products in Open Heart Surgery

P. E. Newland, J. Pastoriza-Pinol, J. McMillan [...]

Anaesthesia and Intensive Care

Search results