The purpose of this research is to identify the key concep
tual dimensions of product usage, and to develop reliable and
valid measures of product usage. Two different methods (a
self-report questionnaire and a diary study), two samples,
and four consumer durables have been used to develop the
measures of usage. The results suggest that usage frequency
and usage variety are two critical dimensions of product
usage, and that the measures developed in this study for each
dimension have high convergent and discriminant validity.
The study highlights the importance of investigating usage in
the post-purchase context, and helps to identify issues for
future research.
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