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Articles (50)

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1-10 of 50 results for Philip Kotler

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Select article: Leaders in Marketing: Philip Kotler

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Research article

First published 1972-10

Leaders in Marketing: Philip Kotler

John S. Wright, Gerald Zaltman

Journal of Marketing

Select article: Interview with Professor Philip Kotler

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Other

First published 2023-5

Interview with Professor Philip Kotler

Fatiha Boukouyen

Journal of Creating Value

Select article: The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice

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Review article

First published 2003-4

The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice

Peggy Cunningham

Journal of the Academy of Marketing Science

Select article: The Soviet evolution of marketing thought,1961-1991: From Marx to marketing

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Research article

First published 2005-09

The Soviet evolution of marketing thought,1961-1991: From Marx to marketing

Karen F. A. Fox, Irina I. Skorobogatykh, Olga V. Saginova

Marketing Theory

Select article: Book Reviews: Marketing 5.0: Technology for Humanity by Kotler,Philip,Hermawan Kartajaya,and Iwan Setiawan

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Book review

First published 2021-12

Book Reviews: Marketing 5.0: Technology for Humanity by Kotler,Philip,Hermawan Kartajaya,and Iwan Setiawan

Abdul Wahid Khan, Nikita Kataria

Journal of Macromarketing

Select article: Rethinking Kotler and Levy's Legacy

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Research article

First published 2026

Rethinking Kotler and Levy's Legacy

Anupam

Journal of Macromarketing

Select article: Book Reviews : Marketing for Hospitality and Tourism by Philip Kotler,John Bowen,and James Makens (Prentice-Hall,Upper Saddle River,NJ 07458

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Review article

First published 1996-04

Book Reviews : Marketing for Hospitality and Tourism by Philip Kotler,John Bowen,and James Makens (Prentice-Hall,Upper Saddle River,NJ 07458

Geoffrey I. Crouch

Journal of Travel Research

Select article: Selected Social Psychologica Models for Analyzing Buyers

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Research article

First published 1973-7

Selected Social Psychologica Models for Analyzing Buyers

Charles D. Schewe

Journal of Marketing

Select article: Book Review

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Research article

First published 1982-7

Book Review

Noel Capon, Gary Mauser

Journal of Marketing

Select article: Book Reviews : Harold Guetzkow,Philip Kotler,and Randall L. Schultz (eds.) Simulation in Social and Administrative Science: Overviews and Case-Examples. Englewood Cliffs,N.J.: Prentice-Hall,Inc.,1972,752 pp

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Review article

First published 1973-06

Book Reviews : Harold Guetzkow,Philip Kotler,and Randall L. Schultz (eds.) Simulation in Social and Administrative Science: Overviews and Case-Examples. Englewood Cliffs,N.J.: Prentice-Hall,Inc.,1972,752 pp

Roy E. Licklider

Simulation & Gaming

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