The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice

Andreasen, Alan R. and David M. Gardner, eds. 1979. Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Chicago: American Marketing Association.

Ansoff, H.I. 1965. Corporate Strategy. Homewood, IL: Irwin.

Brown, Tom, Stuart Crainer, Des Dearlove, and Jorge N. Rodrigues. 2002. Business Minds. London: Financial Times and Prentice Hall.

Clark, Fred. 1922. Principles of Marketing. New York: Macmillan.

Crainer, Stuart. 1998. The Ultimate Book of Business Gurus: 110 Thinkers Who Really Made a Difference. New York: AMACOM.

Holbrook, Morris B. 2002. “Review of Marketing—The Retro Revolution, by Stephen Brown.” Journal of the Academy of Marketing Science 30 (3): 262-267.

Jaworski, Bernard J. and Ajay K. Kohli. 1993. “Marketing Orientation: Antecedents and Consequences.” Journal of Marketing 57 (July): 53-70.

Kellogg World Alumni Magazine. 2001. “Philip Kotler Ranked Among World’s Most Influential Gurus.” Retrieved September 5, 2002, from www.kellogg.northwestern.edu/kwo/spr01/inbrief/kotler.htm

Kennedy, Carol. 1998. Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers. London: Century Business.

Kohli, Ajay K. and Bernard J. Jaworski. 1990. “Market Orientation: The Construct, Research Propositions, and Managerial Implications.” Journal of Marketing 54 (2): 1-18.

Kotler, Philip. 1967. Marketing Management: Analysis, Planning and Control. Englewood Cliffs, NJ: Prentice Hall.

—. 1971. Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.

—. 1971. Marketing Management: Analysis, Planning and Control. 2d ed. Englewood Cliffs, NJ: Prentice Hall.

—. 1979. “A Critical Assessment of Marketing Theory and Practice.” In Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 1-15.

—. 1980. Marketing Management: Analysis, Planning and Control. 3d ed. Englewood Cliffs, NJ: Prentice Hall.

—. 1984. Marketing Essentials. Englewood Cliffs, NJ: Prentice Hall.

—. 1984. Marketing Management: Analysis, Planning and Control. 4th ed. Englewood Cliffs, NJ: Prentice Hall.

—. 1987. Marketing—An Introduction. Englewood Cliffs, NJ: Prentice Hall.

—. 2003. Marketing Management: Analysis, Planning and Control. 11th ed. Englewood Cliffs, NJ: Prentice Hall.

— and Alan Andreasen. 1996. Strategic Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice Hall.

— and Gary Armstrong. 1980. Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall.

— and Fernando Trias de Bes. 2003. Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas. New York: John Wiley.

— and Karen Fox. 1985. Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.

— and —. 1995. Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice Hall.

— and Neil Kotler. 1998. Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources. San Francisco: Jossey-Bass.

— and Gary L. Lilien. 1983. Marketing Decision Making: A Model Building Approach. Rev. ed. New York: Harper & Row.

— and Joanne Sheff. 1997. Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press, 1997.

— and Francoise Simon. 2003. Marketing Global Biobrands: Taking Biotechnology to Market. New York: Free Press.

—, Paul N. Bloom, and Tom Hayes. 1984. Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall. 1984.

—, Gary L. Lilien, and K. Sridhar Moorthy. 1992. Marketing Models. Englewood Cliffs, NJ: Prentice Hall.

—, Norman Shawchuck, Bruce Wrenn, and Gustave Rath. 1992. Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon.

—, Donald H. Haider, and Irving Rein. 1993. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: Free Press.

—, John Bowen, and James Makens. 1996. Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.

—, Somkid Jatusripitak, and Suvit Maesincee. 1997. The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: Free Press, 1997.

—, John Bowen, and James Makens. 1999. Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice Hall.

—, Paul N. Bloom, and Tom Hayes. 2002. Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.

—, Hermawan Katajaya, and David Young. Forthcoming. Marketing to the Capital Markets.

Narver, John C. and Stanley F. Slater. 1990. “The Effect of Market Orientation on Business Profitability.” Journal of Marketing 54 (October): 20-35.

Pettigrew, Andrew, Howard Thomas, and Richard Whittington. 2002. Handbook of Strategy and Management. London: Sage.

Powell, Sarah. 1999. “Philip Kotler (Guru Interview).” Retrieved December 3, 2001, from www.managementfirst.com/articles/kotler.htm

Schendel, D. and K.J. Hatten. 1972. “Business Policy or Strategic Management: A Broader View for an Emerging Discipline.” Academy of Management Proceedings 99-102.

Stern, Louis W. 1979. “A Comment on Philip Kotler’s Contributions to the Theory and Practice of Marketing Management.” In Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt. Eds. Alan R. Andreasen and David M. Gardner. Chicago: American Marketing Association, 16-21.