A REVIEW OF NONPROFIT MARKETING TEXTS: Cases in Public and Nonprofit Marketing By Christopher H. Lovelock and Charles B. Weinberg (Palo Alto, CA: The Scientific Press, 1977, 220 pp., $14.50)
Readings in Public and Nonprofit Marketing By Christopher H. Lovelock and Charles B. Weinberg (Palo Alto, CA: The Scientific Press, 1978, 304 pp., $14.50)
Marketing for Nonprofit Organizations, 2nd Edition By Philip Kotler (Englewood Cliffs, NJ: Prentice-Hall, 1982, 528 pp., $23.95)
Cases and Readings in Nonprofit Marketing By Philip Kotler, O. C. Ferrell and Charles W. Lamb, Jr. (Englewood Cliffs, NJ: Prentice-Hall, 1982, 480 pp., $14.95)
Marketing for Nonprofit Organizations By David L. Rados (Boston, MA: Auburn House, 1981, 572 pp., $24.95)
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