Book Reviews: Marketing 5.0: Technology for Humanity by Kotler,Philip,Hermawan Kartajaya,and Iwan Setiawan

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References

Goasduff

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(2020), “Top CX Trends for CIOs to Watch,” (accessed June 27, 2021), [available at https://www.gartner.com/smarterwithgartner/top-cx-trends-for-cios-to-watch/].

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Dhruv

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Elena

(2020), “The Future of Technology and Marketing: A Multidisciplinary Perspective,” Journal of the Academy of Marketing Science, 48 (1), 1-8.

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Robert E.

(2009), “Peter Drucker—The Grandfather of Marketing: An Interview with Dr. Philip Kotler,” Journal of the Academy of Marketing Science, 37 (1), 17-19.

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(2017), “On Technology, Magic and Changing the World,” Journal of Macromarketing, 37 (3), 331-33.

Kumar

(2021), Intelligent Marketing: Employing New-Age Technologies. New Delhi: Sage Publications.

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Jagdish

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(2021), “Next Frontiers of Research in Data Driven Marketing: Will Techniques Keep Up with Data Tsunami?” Journal of Business Research, 125 (March), 780-84.