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Research article

First published 2020-12

A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services

Ayushi Sharma, O. P. Wali, Rakesh Mohan Joshi

Paradigm: A Management Research Journal

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Research article

First published 2026-1

Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price

Zengxian Liang, Siqing Su, Yujie Sun [...]

Journal of Vacation Marketing

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Research article

First published 2022-2

The Effectiveness of Monetary and Promotion Rewards in the Public Sector and the Moderating Effect of PSM (PSM-Reward Fit or PSM Crowding Out): A Survey Experiment

Namhoon Ki

Administration & Society

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Research article

First published 2016-7

A Randomized Controlled Trial of Employer Matching of Employees’ Monetary Contributions to Deposit Contracts to Promote Weight Loss

Jeffrey T. Kullgren, Andrea B. Troxel, George Loewenstein [...]

American Journal of Health Promotion

Open access

Research article

First published 2023-10

Safe Destination Choice Among Tourism-Product Consumers in the New Era of Tourism

Wei Quan, Jichul Jang, Aleksandar Radic [...]

Sage Open

Open access

Research article

First published 2025-4

The Impact of Monetary Policy on Household Leverage: Does Financial Literacy Matter?

Xuezhao Chen, Chenyi Kang, Haochang Yang [...]

Sage Open

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Research article

First published 2000-10

A Benefit Congruency Framework of Sales Promotion Effectiveness

Pierre Chandon, Brian Wansink, Gilles Laurent

Journal of Marketing

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Research article

First published 2023-4

The Efficacy of Fiscal Vs Monetary Policies in the Asia-Pacific Region: The St. Louis Equation Revisited

Ghanashyama Mahanty, Dwijendra Nath Dwivedi, Badri Narayanan Gopalakrishnan

Vision: The Journal of Business Perspective

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Research article

First published 1998-2

The euro - our future in Europe

Christa Randzio-Plath

Transfer: European Review of Labour and Research

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Research article

First published 2005-06

Monetary Incentives in Support of Academic Achievement

Margaret Beale Spencer, Elizabeth Noll, Elaine Cassidy

Evaluation Review

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