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Retricted access

Research article

First published 2012-12

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer

Journal of Marketing Research

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Research article

First published 2013-3

The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors

Erika Beseler Thompson, Frank Heley, Laura Oster-Aaland [...]

Social Marketing Quarterly

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Research article

First published 2013-7

The Impact of Exponential Growth Variables on Regression Models of the Market–Accounting Relation

Michael Falta, Roger J. Willett

Journal of Accounting,Auditing & Finance

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Research article

First published 2014-2

Tobacco Marketing in South India and Global Impact on Local Labour Relations

Kranthi Kumar Chikkala

South Asia Research

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Research article

First published 2023-3

What drug to buy? generic brand substitution in base of the pyramid markets: Evidence from Ghana

Joseph Darmoe, Kenneth Ofori-Boateng

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Free access

Research article

First published 2016-7

Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

Sookhyun Kim

AATCC Journal of Research

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Research article

First published 2008-7

Patent-Related Barriers to Market Entry for Generic Medicines in the European Union: A Review of Weaknesses in the Current European Patent System and their Impact on Market Access of Generic Medicines

Lidia Mallo, Kristof Roox, Julia Pike [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Open access

Research article

First published 2024-11

Impact of metabolism-related markers on outcomes in ovarian cancer patients: Findings of the MITO16A/MaNGO-OV2 trial

Stefano Indraccolo, Simona Signoriello, Ilaria Piga [...]

The International Journal of Biological Markers

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Other

First published 1970-1

The Growing Responsibilities of Marketing

Robert J. Lavidge

Journal of Marketing

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Research article

First published 2014-1

Globalization and Academic Research: The Case of Sustainability Marketing

Keyoor Purani, Sunil Sahadev, Deepak S. Kumar

IIM Kozhikode Society & Management Review

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