Tobacco Marketing in South India and Global Impact on Local Labour Relations

Abstract

This article outlines macro-structures of tobacco production and marketing, mainly in Andhra Pradesh, taking a historical perspective. It discusses the emergence of a depot and auction system and other strategies to create more effective marketing conditions for this attractive but highly perishable agricultural produce. Identifying numerous management problems in tobacco leaf marketing, and responding to some indications of crisis, the article also highlights the potential for the emergence of an upper stratum of tobacco growers and their agents, as well as satisfactory employment conditions and more equitable participation of many stakeholders in the tobacco industry, including Dalits and women.