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First published 2010-9

Positioning and relating: Market boundaries and the slippery identity of the marketing object

John Finch, Susi Geiger

Marketing Theory

Retricted access

Research article

First published 2024-9

Marketing objects as talking machines: The performative capacity of product packages

Amy E Singer

Marketing Theory

Retricted access

Research article

First published 2006-03

Bringing the market to life: screen aesthetics and the epistemic consumption object

Detlev Zwick, Nikhilesh Dholakia

Marketing Theory

Open access

Research article

First published 2025-11

Objectivity in Marketing Theory and Research

Shelby D. Hunt

Journal of Marketing

Open access

Research article

First published 2022-9

Object-oriented marketing theory

Paolo Franco, Robin Canniford, Marcus Phipps

Marketing Theory

Retricted access

Research article

First published 1980-4

An Experimental Study of the Effectiveness of Learning Objectives and Exercises in Marketing

F. Robert Dwyer, Joanne M. Klebba

Journal of Marketing Education

Retricted access

Research article

First published 1995-2

Objectives,Information and Incentives in the NHS Internal Market

Paul Anand

Health Services Management Research

Retricted access

Research article

First published 1997-3

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Dorothy A. Paun, Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Open access

Research article

First published 2024-3

Affective materiality of women's markets: The role of objects in conflict and post-conflict settings

Muhammad Salman Khan

Journal of Material Culture

Search results

Positioning and relating: Market boundaries and the slippery identity of the marketing object

Marketing objects as talking machines: The performative capacity of product packages

Bringing the market to life: screen aesthetics and the epistemic consumption object

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

Objectivity in Marketing Theory and Research

Object-oriented marketing theory

An Experimental Study of the Effectiveness of Learning Objectives and Exercises in Marketing

Objectives,Information and Incentives in the NHS Internal Market

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Affective materiality of women's markets: The role of objects in conflict and post-conflict settings