Search results: Sage Journals

Restricted accessOtherFirst published September, 2010

Positioning and relating: Market boundaries and the slippery identity of the marketing object

John Finch, Susi Geiger

Marketing Theory

Restricted accessResearch articleFirst published September, 2024

Marketing objects as talking machines: The performative capacity of product packages

Amy E Singer

Marketing Theory

Restricted accessResearch articleFirst published March, 2006

Bringing the market to life: screen aesthetics and the epistemic consumption object

Detlev Zwick, Nikhilesh Dholakia

Marketing Theory

Open accessResearch articleFirst published November, 2025

Objectivity in Marketing Theory and Research

Shelby D. Hunt

Journal of Marketing

Open accessResearch articleFirst published September, 2022

Object-oriented marketing theory

Paolo Franco, Robin Canniford, Marcus Phipps

Marketing Theory

Restricted accessResearch articleFirst published April, 1980

An Experimental Study of the Effectiveness of Learning Objectives and Exercises in Marketing

F. Robert Dwyer, Joanne M. Klebba

Journal of Marketing Education

Restricted accessResearch articleFirst published February, 1995

Objectives,Information and Incentives in the NHS Internal Market

Paul Anand

Health Services Management Research

Restricted accessResearch articleFirst published March, 1997

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Dorothy A. Paun, Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Open accessResearch articleFirst published March, 2024

Affective materiality of women's markets: The role of objects in conflict and post-conflict settings

Muhammad Salman Khan

Journal of Material Culture

Search results

Positioning and relating: Market boundaries and the slippery identity of the marketing object

Marketing objects as talking machines: The performative capacity of product packages

Bringing the market to life: screen aesthetics and the epistemic consumption object

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

Objectivity in Marketing Theory and Research

Object-oriented marketing theory

An Experimental Study of the Effectiveness of Learning Objectives and Exercises in Marketing

Objectives,Information and Incentives in the NHS Internal Market

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Affective materiality of women's markets: The role of objects in conflict and post-conflict settings

Search results

Positioning and relating: Market boundaries and the slippery identity of the marketing object

Marketing objects as talking machines: The performative capacity of product packages

Bringing the market to life: screen aesthetics and the epistemic consumption object

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

Objectivity in Marketing Theory and Research

Object-oriented marketing theory

An Experimental Study of the Effectiveness of Learning Objectives and Exercises in Marketing

Objectives,Information and Incentives in the NHS Internal Market

A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade

Affective materiality of women's markets: The role of objects in conflict and post-conflict settings