Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2014

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Open accessResearch articleFirst published March, 2026

The unfolding of conceivable practice trajectories as market-making opportunities

Nicole Bulawa, Frank Jacob

Marketing Theory

Restricted accessResearch articleFirst published June, 2019

Could Market Making be Profitable in The European Carbon Market?

Emilios Galariotis, Iordanis Kalaitzoglou, Kyriaki Kosmidou [...]

The Energy Journal

Restricted accessResearch articleFirst published August, 2026

“You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

Rui Sun

American Behavioral Scientist

Restricted accessResearch articleFirst published March, 2006

Sense Making and the Emergence of a New Form of Market Governance

Neil Fligstein

American Behavioral Scientist

Open accessResearch articleFirst published June, 2024

Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems

Yee Wen Lim, Juliana Angeline French

Journal of Macromarketing

Restricted accessResearch articleFirst published March, 2017

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen [...]

Journal of International Marketing

Restricted accessResearch articleFirst published January, 2015

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, V. Kumar

Journal of Marketing

Open accessResearch articleFirst published September, 2021

The Private Tutoring Industry in Denmark: Market Making and Modes of Moral Justification

Søren Christensen, Thomas Grønbek, Frederik Bækdahl

ECNU Review of Education

Open accessResearch articleFirst published September, 2021

Market-Making Practices of Private Tutoring in Finland: Commercialization of Exam Preparation for Admission to Higher Education

Suvi Jokila, Nina Haltia, Sonja Kosunen

ECNU Review of Education

Restricted accessResearch articleFirst published July, 2014

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Open accessResearch articleFirst published March, 2026

The unfolding of conceivable practice trajectories as market-making opportunities

Nicole Bulawa, Frank Jacob

Marketing Theory

Restricted accessResearch articleFirst published June, 2019

Could Market Making be Profitable in The European Carbon Market?

Emilios Galariotis, Iordanis Kalaitzoglou, Kyriaki Kosmidou [...]

The Energy Journal

Restricted accessResearch articleFirst published August, 2026

“You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

Rui Sun

American Behavioral Scientist

Restricted accessResearch articleFirst published March, 2006

Sense Making and the Emergence of a New Form of Market Governance

Neil Fligstein

American Behavioral Scientist

Open accessResearch articleFirst published June, 2024

Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems

Yee Wen Lim, Juliana Angeline French

Journal of Macromarketing

Restricted accessResearch articleFirst published March, 2017

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen [...]

Journal of International Marketing

Restricted accessResearch articleFirst published January, 2015

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, V. Kumar

Journal of Marketing

Open accessResearch articleFirst published September, 2021

The Private Tutoring Industry in Denmark: Market Making and Modes of Moral Justification

Søren Christensen, Thomas Grønbek, Frederik Bækdahl

ECNU Review of Education

Open accessResearch articleFirst published September, 2021

Market-Making Practices of Private Tutoring in Finland: Commercialization of Exam Preparation for Admission to Higher Education

Suvi Jokila, Nina Haltia, Sonja Kosunen

ECNU Review of Education