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Retricted access

Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Open access

Research article

First published 2026-3

The unfolding of conceivable practice trajectories as market-making opportunities

Nicole Bulawa, Frank Jacob

Marketing Theory

Retricted access

Research article

First published 2019-06

Could Market Making be Profitable in The European Carbon Market?

Emilios Galariotis, Iordanis Kalaitzoglou, Kyriaki Kosmidou [...]

The Energy Journal

Retricted access

Research article

First published 2006-03

Sense Making and the Emergence of a New Form of Market Governance

Neil Fligstein

American Behavioral Scientist

Retricted access

Research article

First published 2024

“You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

Rui Sun

American Behavioral Scientist

Open access

Research article

First published 2024-6

Boundary Interweaving: The Boundary-Making Strategy for Multicultural Coexistence in Marketing Systems

Yee Wen Lim, Juliana Angeline French

Journal of Macromarketing

Retricted access

Research article

First published 2017-3

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen [...]

Journal of International Marketing

Retricted access

Research article

First published 2015-1

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, V. Kumar

Journal of Marketing

Open access

Research article

First published 2021-9

The Private Tutoring Industry in Denmark: Market Making and Modes of Moral Justification

Søren Christensen, Thomas Grønbek, Frederik Bækdahl

ECNU Review of Education

Open access

Research article

First published 2021-9

Market-Making Practices of Private Tutoring in Finland: Commercialization of Exam Preparation for Admission to Higher Education

Suvi Jokila, Nina Haltia, Sonja Kosunen

ECNU Review of Education

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