Search results: Sage Journals

Open accessResearch articleFirst published February, 2025

Leveraging Livestreaming to Enrich Influencer Marketing

Oliver Buckley, Rachel Ashman, Michael Haenlein

California Management Review

Open accessResearch articleFirst published October, 2024

David Murphy, Joshua Jarrett

Social Media + Society

Open accessResearch articleFirst published December, 2025

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Restricted accessResearch articleFirst published July, 2020

Xinru Chen, Zhuo Chen

Media,Culture & Society

Restricted accessResearch articleFirst published November, 2019

Stuart Cunningham, David Craig, Junyi Lv

International Journal of Cultural Studies

Restricted accessResearch articleFirst published August, 2022

Xuejing Ma, Hongju Liu, Qiaowei Shen

Journal of Interactive Marketing

Open accessReview articleFirst published January, 2024

Catharina Drejer, Michael A. Riegler, Pål Halvorsen [...]

Trauma,Violence,& Abuse

Open accessResearch articleFirst published July, 2025

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Open accessResearch articleFirst published July, 2025

Yenan Zhang, Gukseong Lee

Sage Open

Restricted accessResearch articleFirst published March, 2022

Mette Mortensen

Journalism